A construction company is the last place we would think where business meets the search engine. Nevertheless, the reality is whether your background is construction material distributor Malaysia or a building material retailer, you need SEO.
So where does SEO land exactly in the construction business? Is it tossed aside, waiting to be dusted by a proficient marketer? Or is its relevance completely lost on the advertising team?
We agree that SEO is crucial to any business. The sole reason for implementing an SEO strategy in our marketing is simply to gain maximum visibility among our target audience. Whether we are based in one location or two, our aim is to get the attention of the target customer.
To our dismay, there are hundreds of companies like ours doing the same. They are competitively fighting for the attention of the consumer. When we say the competition is relentless, it is an understatement. However, with proper SEO strategies in our web content, the process of developing a relationship with our customers become easier.
Even a construction company needs its line of customers from online platforms. Today customers google the business before they could experience any services from the business. They read the reviews and definitely prefer companies that come on top of the search engine. Being even in the first two pages of google is a huge achievement for your business. But being on the first is an undefeatable feat that can only be done with proper SEO.
An SEO strategy in a construction business is helpful even if your marketing is largely offline. Meaning what you do is offline word-of-mouth marketing, building connections, networks, and doing sales promotions. The promotional mix which has your advertising copy, social media posts, sales promotional copies, posters, billboards, and basically every tool you use for marketing, needs to have a portion of your SEO practices.
Some of the practices you need to include are the proper keyword research. Having keywords is key to driving traffic to your website. Always include the keywords in the relevant tools in the promotional mix so that people immediately recognize you as a brand and visit your website. The chances are even if they land on your page, it is unlikely they will purchase anything with the first look. No matter how desirable it looks, the keywords you use in the landing page matter. This is what directly speaks to your customer.
Besides keyword optimization in your title, meta description, alt tags, and the entire web content, you also need to have a properly structured website for your construction business. Like we already said, people google first. No matter what they do, this is the routine habit now. Google takes the structure of your website also into consideration. It considers things like the speed, the design, and the bounce rate. It also looks into how often people visit your site, how much time they spend, and how much they leave. A well-structured website is usually explored a lot better. If the site has good speed, good design, great copies, your target customer is bound to show interest. This interest is relevant to your ranking factor on google.
Ready to splurge a little on SEO for your construction business? Remember, a proper SEO strategy is how we succeed in the digital era.